The Latest From SeatGeek Aims to Literally Put Butts in Stands as Live Events Reopen

Mobile-focused ticketing platform SeatGeek is OK with being the literal butt of the joke in its latest ad. The spot is accompanied by four other ads as part of a rebrand that includes an updated logo and color scheme that sought to exude vintage-style bold lettering in the center surrounded by a sea of dark orange, which replaces its cooler blue background. The ads all focus on the derrières of elated consumers as they attend live events again. Read the full piece here.